Let's talk about how to get your emails delivered because having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your...
Category - Email Segmentation
Predictions of Email Marketing 2021
It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales. But are there going to be any changes to how email marketing works and performs this year...
5 Types of Content That Creates Buyers and ‘Assignment...
You know you should be emailing more often, but how the hell are you supposed to come up with all of the content? More importantly, how can you make sure each and every one of your emails is getting...
Why Is My Email Marketing Not Working?
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and...
3 Commandments Of Email Marketing
Because there's nothing more self-aggrandising than calling them Commandments… Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant...
How To Sell To The Right People At The Right Time – With Steve...
Ever wondered how to sell to your new subscribers? You’ve spent money and worked hard to acquire that person into your business, now it’s time to offer them anything and everything you have that...
How To Use Email Tags And Custom Fields – We’re ALL...
Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way? Surely if there was a better way to do it that...
How To Get A 60% Email Open Rate – Above Average With Amy...
One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are...
Email List Cleaning: When You Should Delete Your Subscribers
Email list cleaning, it's something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about...
How To Use Behavioural Marketing In Email – Killer...
Ever wondered how many people who opt-in for your freebies actually download them? Sure they're on your list, and you're probably sending them broadcast emails, but did they ever actually consume the...